The nature of Shizuoka produces the richest food in Japan,
A journey that unravels the thoughts of the people who foster food culture.

"Bimi-Lalala" is an initiative by Shizuoka Prefecture
It is a gastronomy tourism brand.
Taking advantage of the unique topography and climate represented by Mount Fuji and Suruga Bay,
Shizuoka is a culinary kingdom blessed with a wide variety of high-quality ingredients.
We inherit the food culture born from the wisdom of our ancestors,
We will continue to challenge ourselves to develop new food cultures.
Enjoy a journey where you will encounter the deliciousness of tradition, innovation, and seasonal ingredients.