What is Bimi-Lalala?

Shizuoka Prefecture boasts the most variety of ingredients in Japan, so you can enjoy seasonal ingredients no matter when you visit.
We hope you will enjoy the deliciousness of Shizuoka while humming "lalala" along with the local stories and scenery.
The phrase "Oishii lalala" was born from this idea. Also, "-ra" is a Shizuoka dialect meaning "-sho" (likely referring to something that tastes like something).
Wherever you go, the message is, "It's delicious, right? Right? Right?"

Producing the richest food in Japan
Shizuoka's nature,
The thoughts of the people who nurture our food culture
A journey to unravel.

Mt. Fuji, the highest mountain in Japan,
The ocean of Suruga is the deepest in Japan,
Clear water flowing from the Southern Alps.
And the magnificent nature
The most diverse range of ingredients in Japan

The people of Fujinokuni are
Connecting the Eastern and Western Capitals
For travelers traveling along the Tokaido
Interwoven with the blessings of the earth and the thoughts of the people
Serving seasonal delicacies,
We have built a rich food culture.

No matter when you visit, this place is full of
While exploring seasonal delicacies,
The story behind the deliciousness
A journey to unravel and enjoy to the fullest.
Enjoy with the magnificent nature.

Things from the sea, things from the mountains,
I'm grateful for all of that,
From the past to the future
We are connecting the richness of Shizuoka's food.

"Delicious la la la"
Content Introduction

Travel Report
"Bimi-Lalala Journey"

A travel guide brought to you by Lalala writers

Experience program
"Bimi-Lalala Journey"

A journey to learn about the stories connected to the land and ingredients

Area Guide
"Delicious Foods and Sightseeing Model Courses in 35 Cities and Towns"

A gastronomy story spanning 35 cities and towns in Shizuoka Prefecture

News

Provides the latest information on gastronomy tourism, events, workshops, and announcements from forum members

Special Content

Provides the latest information on gastronomy tourism, events, workshops, and announcements from forum members

About the Bimi-Lalala brand

Shizuoka Prefecture has been promoting "gastronomy tourism" throughout the prefecture since fiscal year 4, creating trips centered around the "charms rooted in the land" such as local food culture, producers, and climate.

To promote this initiative, a workshop was held, bringing together stakeholders from a wide range of fields, including producers, chefs, tourism operators, and local government officials from within the prefecture, to share the appeal and value of food and travel that is unique to Shizuoka.
At the workshop, participants discussed how to best express the diverse ingredients and food culture nurtured by Shizuoka's natural environment and history, and how to best present this to tourists from outside the prefecture and overseas.

Through these discussions, the gastronomy tourism promotion brand "Omi-lalala" was born.

The name embodies the joy of traveling around Shizuoka, humming along to its delicious delicacies, and the desire to convey to visitors, "It's delicious, isn't it, isn't it, isn't it?" by combining the local dialect "-ra" (-desho) with the idea of ​​conveying this to visitors.

Concept

Core Values

  • Shizuoka Prefecture boasts the widest variety of ingredients in Japan and is a vast region with many different regional characteristics, so you can enjoy seasonal ingredients and local food culture whenever you visit.

emotional value

  • Enjoy seasonal delicacies while feeling the majesty of nature
  • A special journey through "seasons" and "stories"
  • Connecting East and West: Experience the warmth and sense of security of the hospitality nurtured by post towns and the depth of their food culture.
  • No matter how many times you visit, you can expect to find new discoveries and be impressed.

Functional Value

  • Enjoy different seasonal flavors every season
  • The restaurant is wide, allowing you to experience food with different historical and cultural backgrounds.
  • Food is sourced from all directions: the sea, mountains, and rivers.

fact

  • Mount Fuji, the highest mountain in Japan, and Suruga Bay, the deepest bay in Japan.
  • Clear water flows from the Southern Alps into Suruga Bay
  • The magnificent natural scenery and topography provide a wide variety of rare ingredients
  • The history and culture of welcoming travelers along the Tokaido
  • Abundant food resources from the sea, mountains and countryside, and seasonal produce